For nearly 25 years, I’ve used creativity to help companies sell stuff. Not that there’s anything wrong with that, but it just doesn't pop me out of bed like it used to. So I wondered, "How can I marry creativity with something I really care about? And speaking of which, what the hell is that?"

After some serious introspection (cue Thinker emoji), I realized most of my charities involve kids. Kids who are sick, abused, homeless, challenged, parentless, trafficked, or vulnerable in any way. It all breaks my heart and I want to do more. 

So here's my plan. I stink at asking people for money, though I'm okay at coming up with weird ideas. Weird ideas that could potentially be translated into art (by folks with particular talents) and sold.  

I will then use the proceeds to improve the lives of kids, with results that can be seen and felt. 

Thanks for reading. Tear-inducing case study to follow.